Bestbuy eBooks - How To Raise Prices Without Losing Sales.

PRICING STRATEGY SUCCESS

The secrets of making customers HAPPY to pay HIGHER prices
From Marlene Jensen

How to make price comparisons more difficult!
Click here to read Chapter 18
See what this book can do for YOUR profits!
(Must have Adobe Acrobat Reader.)

For corporate marketers only …
What other people have to say:
You only need this book if you want to make more money.
-- William M. Turnoff, CPA

Very impressive! There
are tricks in here you'll never learn in B-School.
-- Arthur Diedrick, CEO, Communications International

If you're selling anything, this book can increase your profits! Most interesting for me was the section on small product changes that let you charge fatter prices. A couple of these could start working immediately for folks selling online!
-- Bob Bly, www.bly.com)

A super smart, logical,
easy-to-use guide to how to charge more for - and sell more of - your existing products. I can't wait to try Marlene's specific strategies.
-- Debbie Weil,
WordBiz.com, Inc. and BlogWriteForCEOs.com

This book can protect
you from pricing mistakes that can devalue your company.
-- Roland A. deSilva, Managing Partner, DeSilva & Phillips, Media Investment Bankers

Makes you rethink your most important business decision -- the pricing of your products. I'm recommending it to my clients.
-- Seija Goldstein, President, SeijaGoldstein.com

Both experienced and
novice marketers will profit
from this book.
-- Dr. Ronald Drozdenko, Chair, Marketing Department, Ancell School of Business,
Western CT State Univ

Powerful pricing pearls I have used successfully on both sides of the pond and throughout the Pacific rim.
-- Phyllis Borner, MoreBatteryLife.com

The impact of raising your prices
If you can successfully raise your prices, it will put more cash in your pocket than anything else you can do -- including selling more products. Why? Because every cent of a price increase is pure profit.

For example: a 1% price increase would results in a 12% profit increase for most large corporations, given their profit margins. That's because you dont' have any additional costs associated with a price increase. A 5% price increase? That's a 60% increase in profits.

Assuming, of course, that you don't lose a large number of your customers!

Your customers aren't as cheap as you may think!
You may think your customers all want to buy the offering with the lowest price, but I can tell you from personal research that this is not true for most of your customers - be they consumers or businesses.

I just conducted a very large study of 12 different consumer products and on only one of them did most consumers prefer the cheapest offering -- a shirt. On all the other 11 products, ...

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